The Roles of INVs and Their Agents in the Organization of Marketing Tasks

Madsen, T. K., & Rosenbaum, G. (2018). The Roles of INVs and Their Agents in the Organization of Marketing Tasks. In Advances in Global Marketing (pp. 79–97). Springer International Publishing. https://doi.org/10.1007/978-3-319-61385-7_4