Improving the competitiveness of UPI as a research-based teaching university

Abstract

Universitas Pendidikan Indonesia (UPI) as State Universities Legal Entities (PTN BH) have the independence (self-directing), (self-motivating), (self-regulating), (self-supporting), (self-assessing) (self-decision) in responding to the challenge encountered and should not be bound by the rigidity of bureaucratic regulation of the central government, as happened during this time. Under these conditions, this study examines the strategies of innovative approaches QDF through adoption servqual and KANO creative and innovative ways, in addition to that this research to collect data and information on the Model Development QFD and Resources University and its influence on Strategic Orientation, Capability Knowledge and Creative Value and its implications for the competitiveness of the university in this regard UPI leading research-based teaching university. This research is descriptive and verification. Unit analysis work at UPI, and a sample of 270 civitas academic of seven faculties and one graduate school Time horizon in this study was cross-sectional, where the research was done on time tertentuPengumpulan primary data done by questionnaires and interviews with the academic community and service users UPI. The analysis is done using a model verification Partial Least Square (PLS). The findings showed that the development model of QFD and Resources effect on the University Strategic Orientation, Capability knowledge, Create Value, and competitiveness of the university. Model Development QFD is more dominant in influencing the strategic orientation, while the University Resources more dominant in influencing Knowledge Capability and Value Creation.