This paper presents an audience measurement system for Brazilian digital free-to-air television, with profiles and geolocation introduction. The work uses activity theory framework for analyzing the context in which the audience and the interaction occur. There are nine user and behavior profiles proposed. The geographic distribution of the audience is shown by maps. © 2011 Springer-Verlag.
CITATION STYLE
Becker, V., & Zuffo, M. K. (2011). Measuring human interaction in digital television using profiles and geolocation. In Communications in Computer and Information Science (Vol. 174 CCIS, pp. 3–7). https://doi.org/10.1007/978-3-642-22095-1_1
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