The Influence of Digital Maturity, Competitive Priorities and Decision-making Styles on the Acceptance of Digital Technologies in Micro and Small Organizations

Abstract

The subject of this research is to determine the level of digital technology acceptance in micro and small organizations. There is a lack of research in the existing literature that would move away from existing models and theories and explain the reasons for digital technology acceptance by micro and small organizations. It was noticed that research on the intention to accept digital technologies in micro and small organizations needs to focus on moderating factors, the influence of which has been neglected in existing research. For this reason, a model for digital technology acceptance by micro and small organizations was created, which explored the effect of moderating factors and encompassed the key characteristics of micro and small organizations. The effect of perceived financial risk, perceived security risk, perceived loss of time, perceived government pressure, and the level of knowledge of decision-makers on the intention to accept digital technologies are examined. As well the relationship between external pressure (market participants' pressure and crisis circumstances) and the level of knowledge of decision-makers in organizations was explored. The focus of the research is to explore the moderating effect of the organization's digital maturity and competitive priorities on the relationship of factors (perceived security risk, perceived loss of time, perceived government pressure) and intent to accept digital technologies. The moderating effect of the decision-makers decision-making style on the relationship between external pressure (market participants' pressure and crisis circumstances) and the level of knowledge of decision-makers are explored as well.