Emotional crowdsourcing tool design for product development: A case study using local crowds

Abstract

Crowdsourcing is a useful tool for new product development and business innovation. To maximize its utility, regarding a crowdsourcing tool as an everyday thing used by crowds, in this paper, we integrate emotion and emotional design into a human-centred design process with local crowds and showcase an emotional crowdsourcing platform (tool) design for product development. In order to transform emotional design principles into the emotional crowdsourcing tool design, making it useful, usable and pleasurable, we first prototype a suitable emotion/emotional design process, and then identify a set of emotions and corresponding design features applicable for a crowdsourcing platform design and gain better understanding of common key concerns affecting the users’ satisfaction of a platform. Finally, we identify a set of operational toolkits with emotional design features.