Big data and evaluation of tourism competitiveness of counties in Guang-dong Province

Abstract

The county area of Guang-Dong province is vast. Supported by county tourism, Guang-Dong province is a big and strong tourism province in China. The tourism industry has developed rapidly in recent years. It is of great significance to understand the current situation and problems of the tourism competitiveness of Guang-Dong county and to improve the tourism competitiveness of Guang-Dong county. Taking 21 counties in Guang-Dong province as an example, this study selected representative indicators to build an index system of tourism competitiveness of the county, and evaluated its tourism competitiveness by combining big data and factor analysis. On the basis of comprehensive analysis, this paper makes a scientific evaluation on the tourism competitiveness of Guang-Dong county. It also provides scientific reference for the further development of Guang-Dong county tourism. The results of this paper show that the tourism competitiveness of Guang-Dong counties is large in guangshen area and relatively backward in other cities. In tourism competitiveness, tourism market competitiveness and tourism support competitiveness contribute more; there is a positive relationship between tourism competitiveness and regional economic development.