Tale of T(r)ails: The Design of an AR Comic Book for an Animal Welfare Transmedia

Abstract

Storytelling is a fundamental component of a child’s early development stages, informing their world view and promoting self-growth. Comic books are a common medium in these development stages, for their power of communication and expression. Inspired by narrative branching structures and technological advances in Augmented Reality (AR), we developed Tale of T(r)ails, an AR branching comic book, targeting pre-teenagers (10–12 years old). This paper’s contribution focuses on the design of an AR comic book aiming at critically engaging pre-teens with Animal Welfare and motivating them for real-world actions.