PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP MINAT BELI TIKET PENUMPANG BUS A.L.S

Abstract

This study aims to determine and analyze the effect of service quality and tariffs on the interest in buying tickets for A.L.S Bus passengers. Medan. The sampling technique used random sampling totaling 100 respondents. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 2,914 + 0.186X1 + 0.772X2. In the partial test (t test) the service quality variable has a positive and significant effect on buying interest with a value of t count > t table (2.223 > 1.984) and a significant value of 0.028 < 0.05 and the tariff variable has a positive and significant effect on buying interest with a value of t count > t table (9.325 > 1.998) and the significant value is 0.000 < 0.05. Simulative significant test results (F test) variable service quality and tariffs have a positive and significant effect on buying interest with a calculated F value > F table (286.977 > 3.09) and a significant value of 0.000 < 0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.855, meaning that the buying interest variable could be explained by 85.5% by the service quality and tariff variables, while the remaining 14.5% was explained by other variables not included in this study.