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Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm

  • Kadirov D
  • Varey R
Palgrave Macmillan UK, (2014), 192-203
DOI: 10.1057/9781137353290_15
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Abstract

The dominant marketing practices of the modern age are barely human. istic (Sheth & Sisodia, 2006; Varey, 2010a). It appears that marketing practices are driven towards inciting individual egos to serve their own transient desires while being indifferent to...

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Kadirov, D., & Varey, R. J. (2014). Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm. In Humanistic Marketing (pp. 192–203). Palgrave Macmillan UK. https://doi.org/10.1057/9781137353290_15

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