Identifying significant features to improve crowd funded projects’ success

Abstract

As volume of projects launched on various crowdfunding website is growing with time, success percentage is decreasing. So, it is important to understand project dynamics and its chance to succeed. Projects launched over crowdfunding platform vary in nature, aim and quality and so is their probability of success. Recent research indicates that various project features, such as, size of social networks, pledging behavior, timing of investments, accumulated capital, etc. influence success of a project. In this paper, significant project features that should be improved upon in order to promote campaigns are identified. It is used in conjunction with the pledging behavior of different projects so that the projects that are likely to be successful can be timely promoted.