MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests

Abstract

This chapter provides a case study of the Green Net, a network fighting deforestation and poverty in Thailand by focusing on changing the coffee production within the country. They introduced their shade-grown and fairly traded premium organic coffee to the market under the brand MiVana. The case describes how they strongly commit to sustainability of the ecology and well-being of the growers amidst certain business challenges, e.g., in finance and operation. It completes with an outlook to the future.