“Get a Life!” Anti-Television Agitation and Activism

Abstract

No modern medium has been detested as much as television. The chapter reviews key works by Mary Whitehouse, Marie Winn, Jerry Mander and Neil Postman deeming television to be a cause of social ills in the 1960s, 1970s and 1980s. Television was seen to undermine democracy, community and enlightenment, obstructing a moral lifestyle, and impairing mental and physical health. The chapter discusses collective action against television through movements such as TV-Free America, the British White dot and Adbusters. While anti-television activism did not inspire a general rejection of television, TV-Turnoff Week from the mid-1990s became a way for organizations, professions, communities and individuals to demonstrate their resentment and point to television as an explanation for social change to the worse.