A survey of Mexican-Americans was conducted to investigate the relationship between variables related to service quality and ethnic identification and the choice of an Hispanic service provider versus a non-Hispanic service provider. -Selection of Mexican-American service providers is found to be based on the respondent’s perception that they provide better and more friendly service, rather than her/his strength of ethnic identification.
CITATION STYLE
Henderson, P. W., & Leone, R. P. (2015). An Investigation of Service Provider Choice: Ethnic Identity or Better Service? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 295–299). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_58
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