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Book Chapter

Research Traditions

Springer Singapore, (2017), 2033-2033
DOI: 10.1007/978-981-287-588-4_100918
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Abstract

… Approaches such as academic detailing, use of 'evidence-based'opinion leaders, and social mar- keting of best practice have all been … (5) Opinion leadership. An opinion leader is an individual who has unusually high influence over the behaviour of others in his or her social …

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Research Traditions. (2017). In Encyclopedia of Educational Philosophy and Theory (pp. 2033–2033). Springer Singapore. https://doi.org/10.1007/978-981-287-588-4_100918

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