Using interior design principles to improve the user’s perception of vehicle interiors: A study on visual parameters

Abstract

Consumers purchase a vehicle due to the comfort and spaciousness they feel upon entering the driver’s seat. Since perceptions are highly subjective and related to visual effects, this study aimed to identify the visual parameters that improve such perceptions. Visual parameters were identified, and then analyzed using Kansei Engineering to determine which effects would have an impact on the perception of spaciousness and comfort. Consumer clinics subjectively analyzed the visual parameters. Size alone does not determine spaciousness in a vehicle; altering the shape, color, and angle of components make a space feel larger and more comfortable. This study identified visual parameters for further analysis. The study recognized multiple easily modifiable components to increase the perception of spaciousness, feel of comfort, and convenience to the driver. Further testing will ascertain the visual trends that have the most influence on spaciousness and comfort.