Pervasive mobile services for active aging: An exploratory investigation into the relationship between willingness-to-adopt mobile devices and shopping experience

Abstract

The main purpose of research presented in this paper is to create a simplified senior shopping typology utilizing a values-based segmentation approach. This typology is then used to see whether and how certain segment’s characteristics may influence the usage of and willingness-to-adopt mobile devices related to shopping tasks. Understanding the way senior consumers shop and how pervasive mobile services can meet their needs is important to help build applications and devices which can enhance seniors’ quality of life. The research presented in this paper examines the relationship between the willingness-to-adopt mobile devices on the part of senior consumers (i.e. +65) and the relative ease they experience during shopping.