Web communication: Tourist content management in web portals for city councils in the province of Badajoz

Abstract

In the last few years the technological revolution has substantially changed the manner in which tourist destinations are advertised. Due to the fact that the internet has become the preferred guide for tourists, designing an appealing website is indispensable. The purpose of this paper is to explore whether the city councils in the province of Badajoz are effectively providing tourist information. We will evaluate the homepages of every city hall’s tourism website, focusing on how the information is presented, and what resources are employed. Our research includes interviews with the personnel responsible for managing the content displayed in the region’s corporate websites. Some of the conclusions reached in this study reveal the ways in which the city council websites in the province of Badajoz are flawed: (1) They are geared towards the region’s residents, and not tourists; (2) The information provided is unappealing to travelers; (3) The staff in charge is unqualified.