Partnerships with suppliers have proven a valuable ingredient in many companies’ supply strategy. That does not mean that partnering with suppliers is always a superior mode of supply management. What partnership with a supplier entails and means in practice remains ambiguous. Meaning of supplier partnership and their effectiveness for the buying company under different circumstances are discussed in this paper.
CITATION STYLE
Gadde, L. E., & Snehota, I. (2015). Supplier Partnerships – what does it mean? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 380–383). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_117
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