Power Button: A History of Pleasure, Panic, and the Politics of Pushing by Rachel Plotnick

  • Parisi D
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Abstract

Push a button and turn on the television; tap a button and get a ride; click a button and "like" something. The touch of a finger can set an appliance, a car, or a system in motion, even if the user doesn't understand the underlying mechanisms or algorithms. How did buttons become so ubiquitous? Why do people love them, loathe them, and fear them? In Power Button, Rachel Plotnick traces the origins of today's push-button society by examining how buttons have been made, distributed, used, rejected, and refashioned throughout history. Focusing on the period between 1880 and 1925, when "technologies of the hand" proliferated (including typewriters, telegraphs, and fingerprinting), Plotnick describes the ways that button pushing became a means for digital command, which promised effortless, discreet, and fool-proof control. Emphasizing the doubly digital nature of button pushing-as an act of the finger and a binary activity (on/off, up/down)-Plotnick suggests that the tenets of precomputational digital command anticipate contemporary ideas of computer users. Setting the stage -- Ringing for service -- Servants out of sight -- Distant effects -- We do the rest -- Let there be light -- What's a button good for? -- Anyone can push a button -- Push for your pleasure -- Conclusion. Introduction -- You Rang? -- Setting the Stage -- Ringing for Service -- Servants out of Sight - Automagically -- Distant Effects -- We Do the Rest -- Let There Be Light -- Imagining Digital Command -- What's a Button Good For? -- Anyone Can Push a Button -- Push for Your Pleasure -- Conclusion -- Further Reading -- Notes -- References

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APA

Parisi, D. (2020). Power Button: A History of Pleasure, Panic, and the Politics of Pushing by Rachel Plotnick. Technology and Culture, 61(1), 357–358. https://doi.org/10.1353/tech.2020.0025

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