Skip to main content
Journal ArticleOPEN ACCESS

CCT Perspectives on Macromarketing: Introduction to the Special Issue

Journal of Macromarketing (2019) 39(1) 5-8
DOI: 10.1177/0276146718820930
5Citations
Citations of this article
27Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Introduction to the Special Issue on CCT perspectives on Macromarketing.

Author supplied keywords

Cite

CITATION STYLE

APA

Sandıkcı, Ö., & Kravets, O. (2019). CCT Perspectives on Macromarketing: Introduction to the Special Issue. Journal of Macromarketing, 39(1), 5–8. https://doi.org/10.1177/0276146718820930

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free