Sustainable Innovation Strategy

Abstract

As the world's resources are running out, sustainability issues will drive large strategy shifts for many organizations in the near future. Businesses need to explore how profit and value can be generated from sustainable innovations in their commercial offerings. This is both an ethical and an essential strategy in a global economy still reliant on increasingly limited resources. Sustainable Innovation Strategy is a thought-provoking and timely book which examines the links between sustainable development, innovation strategy and the business model. Through insightful case studies from mature and developing markets, the authors show how sustainability needs to be at the core of every organization's strategy and innovation. They reveal the three ways in which sustainable strategies can be incorporated into business models - eco-efficiency, circularity and functional economy. Rigorous and practical, this book shows how other organizations have successfully made the transition from resource reliant to generating profit and value through sustainable models. From the innovative strides being taken in the electric car industry in Europe to the management of agricultural waste in Brazil for profit and clean energy, they show how sustainable business models can add value to an organization.