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Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study

  • Bauer R
  • Menrad K
  • Decker T
International Journal of Marketing Studies (2015) 7(1)
DOI: 10.5539/ijms.v7n1p1
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Abstract

… Conjoint analysis is widely used (Hauser et al., 2006). However, there are many different conjoint … Several new methods have arisen in the field of choice-based conjoint analysis (CBC) …

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Bauer, R., Menrad, K., & Decker, T. (2015). Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study. International Journal of Marketing Studies, 7(1). https://doi.org/10.5539/ijms.v7n1p1

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