DETERMINING FACTORS OF THE STORE SECTOR FOR THE MANAGEMENT OF ITS COMPETITIVENESS

Abstract

In the 90s, some experts predicted the disappearance of neighborhood stores in Colombia, before the arrival of several chain stores, but they were wrong. The objectives of the research are based on the analysis of the dynamics, the impact of the new merchandise formats, implementation of strategies in determining factors for the management of its competitiveness in the grocer sector. The shopkeeper sector is mostly informal. In the pandemic they implemented strategies. It has not been affected by the arrival of low-cost stores due to the good prices and treatment of the shopkeepers.