Analysis of the Product Evolution and Marketing Strategy of Apple Company

Abstract

Apple Inc. has been one of the dominant enterprises within the industry but still faces problems like losing market share. This paper aims to analyze the strength of Apples product and the corporate concept to better understand and cope with the industry market. The research will mainly focus on Apple Inc.s products, market strategies and developmental strategies with published information. In general, Apple products unique characteristic is crucial for the company to dominate the market. To regain the market share, Apple Inc. needs to establish suitable pricing and market strategy to adapt the changing environment and universal consumer groups. At the same time, Apple Inc. should further develop its unique characteristic to expand its products advantages.