Vicious cross-licensing strategy for technology spread: Case study of Samsung electronics

Abstract

Cross-licensing strategies aim to reduce litigation expenses in patents and to expand market territories by limiting the competition by using the other party’s patent rights. The present study portrays the vicious cross-licensing strategy used by ITES companies as a tool to reduce risk and make profits. The competency of the model was demonstrated with the Herfindahl-Hirschman Index. The case study concludes that multiple cross-licensing business models are indispensable to get rid of tangible losses in transnational risk management.