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Journal ArticleOPEN ACCESS

Retailer Brand Image Building: Evidence from Two European Retailers

  • Dimitrova B
  • Rosenbloom B
Journal of Euromarketing (2014) 23(1) 124-143
DOI: 10.9768/0023.01.124
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Abstract

… Carrefour also offers iPhone and Android apps that are … from customer loyalty, higher sales, and customer satisfaction? … It helps to increase our understanding of the strategic planning …

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APA

Dimitrova, B. V., & Rosenbloom, B. (2014). Retailer Brand Image Building: Evidence from Two European Retailers. Journal of Euromarketing, 23(1), 124–143. https://doi.org/10.9768/0023.01.124

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