Sustainable Business Model Innovation in the Furniture Supply Chain: A Case Study

Abstract

The growing insight among firms to transit towards a more sustainable society requires new or modified ways of doing business. However, there are few tools developed to help firms incorporate sustainability aspects when endeavoring to design new sustainable business model innovations. In this paper, we explore how the application of TLBMC and the concept of VU can lead to the discovery of uncaptured opportunities and trigger potential changes to the role of retailers along the furniture supply chain.