Searching for Onomatopoeia Based on Sound Similarity by Employing User Reviews

Abstract

Onomatopoeia is a word or phrase that imitates or suggests the sound it describes, such as “buzz” or “sizzle.” It is often used to express the taste and texture of food in Japan and is thus often used in food advertising. The purpose this study was to construct a system that searches for the onomatopoeia that best expresses a given product. Important characteristics and sound similarities in onomatopoeia components of user product reviews are identified by this system. Such reviews contain helpful user opinions for improving the product. Accordingly, it is important to select the onomatopoeia that best conveys to the consumer the product essence and texture. Use of the optimal onomatopoeia can help make advertisements succinct and effective.