… In other words, CIE refers to the net spread of an instance of WOM attributable to … and how social media can and does influence, and in some ways, drive the business world … Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites …
CITATION STYLE
Kumar, V., & Reinartz, W. (2018). CRM in Social Media (pp. 311–326). https://doi.org/10.1007/978-3-662-55381-7_15
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