Pengaruh Daya Tarik Wisata, Fasilitas dan Aksesibilitas Terhadap Kepuasan Wisatawan Museum Benteng Vredeburg Yogyakarta

Abstract

This research aims to analyze the influence of tourist attractions, facilities and accessibility on tourist satisfaction at the Fort Vredeburg Museum, Yogyakarta. This research uses a purposive sampling technique, namely domestic tourists who have visited the Fort Vredeburg Yogyakarta Museum in the last 3 (three) months. The samples taken were 100 respondents. The analysis technique in this research uses multiple linear regression tests, coefficient of determination tests (R2), F tests and t tests. Then it was analyzed using the SPSS 26 program. Based on the results of the data analysis, the results showed that the three independent variables, namely Tourist Attraction, Facilities and Accessibility, had an effect either partially or simultaneously on Tourist Satisfaction. The results of the coefficient of determination test (R2) show that the independent variables, namely Tourist Attraction, Facilities and Accessibility, influence the dependent variable Tourist Satisfaction by 39.7%. Meanwhile, the remaining 60.3% was influenced by other variables not studied.