After a long period of dormancy, there is a renewed interest in the topic of market orientation (Day, 1994; Kohli and Jaworski, 1990; Narver and Slater; 1990). This stream of research has recently been expanded to include the notion that a market orientation is inherently a learning orientation (Slater and Narver, 1995).
CITATION STYLE
Hurley, R. F. (2015). Market Orientation, Learning and Innovation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 212–215). Springer Nature. https://doi.org/10.1007/978-3-319-13141-2_81
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