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Promotion based on digital interaction algorithm

IOP Conference Series: Materials Science and Engineering (2019) 537(4)
DOI: 10.1088/1757-899X/537/4/042032
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Abstract

The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out.

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Borisoglebskaya, L. N., Provotorova, E. N., & Sergeev, S. M. (2019). Promotion based on digital interaction algorithm. In IOP Conference Series: Materials Science and Engineering (Vol. 537). Institute of Physics Publishing. https://doi.org/10.1088/1757-899X/537/4/042032

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