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Book Chapter

Gag Reflex

  • Bensard D
  • Beauchamp K
  • Hurt R
  • et al.
Springer Berlin Heidelberg, (2012), 961-963
DOI: 10.1007/978-3-642-00418-6_416
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Abstract

The article discusses how humor can make advertising campaigns memorable. Humor is considered an important part of being human. This element, when applied properly in advertising, allows consumers to associate a particular brand with positive emotion, either happiness or joy. Witty scripts that can not be released in traditional media can always be released in social media.

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APA

Bensard, D. D., Beauchamp, K. M., Hurt, R. T., McClave, S. A., Mills, A. M., Chen, E. H., … Beigi, R. H. (2012). Gag Reflex. In Encyclopedia of Intensive Care Medicine (pp. 961–963). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-00418-6_416

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