Analysis of the Effect of Usability, Trust, and Risk Perception on Buying Interest in the Purchase Category of Mobile and Tablet Products through the ABC Application

Abstract

The rapid growth in the number of online users is not directly proportional to the increase in online sales of gadgets (mobile phones and tablets) which have stagnated with a declining trend. This study was conducted with the aim of analyzing the effect of usability, trust, and perceived risk on purchase intention. This research uses the causal research method and descriptive analysis. Meanwhile, examining all research problems is done by distributing questionnaires in several places. The scale used in this measurement uses a Likert scale. The population in this study is ABC application users. Then the sampling method is probability sampling (random sampling) with the sampling method using a random sampling technique. The data in this study uses Partial Least Square (PLS) analysis with the help of the SmarPLS version 3.0 program. The results of the study show that: 1) Ease of use, easy to understand, and can provide benefits for an application proven to have a positive and significant effect on purchase intention, 2) Consumer trust is proven to have a positive and significant influence on purchase intention, and 3) Risk is proven to have a positive influence on purchase intention. negative and significant to purchase intention.