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Brand Experience via Mobile AR App Marketing

  • Sung E
DOI: 10.1007/978-3-030-37869-1_1
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Abstract

The current study adapts holiday mobile marketing to consumer AR experiences by adding an additional dynamic: shared social experience. It therefore contributes to the literature related to both holiday mobile marketing and AR marketing. The study tested the efficacy...

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APA

Sung, E. (2020). Brand Experience via Mobile AR App Marketing (pp. 3–9). https://doi.org/10.1007/978-3-030-37869-1_1

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