Abstract
… Among others, indirect outputs of idea contests cover marketing and branding-related effects such as increased brand passion or brand evangelism. In addition to these measures, …
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CITATION STYLE
APA
Bilgram, V. (2013). Performance Assessment of Co-creation Initiatives: A Conceptual Framework for Measuring the Value of Idea Contests. In Evolution of Innovation Management (pp. 32–51). Palgrave Macmillan UK. https://doi.org/10.1057/9781137299994_2
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