3D body scanning's contribution to the use of apparel as an identity construction tool

Abstract

Humans use apparel as an artifact to construct their identities and present it to the outside world. Beyond textiles and clothing style, garment fit contributes to this image presentation. This research, conducted on the Hong Kong market shows that women view 3D body scanning technology positively and that it therefore could prove an effective and efficient tool, both from a consumer's and from a seller's point of view, in facilitating the body image creation. © 2009 Springer Berlin Heidelberg.