Haute couture and ergonomics

Abstract

This article aims to identify and analyse the use of ergonomics/human factors principles in the context of the haute couture clothing creation process, which presents itself with specific characteristics of the remaining segments of fashion production. With particular attention to the individual body of the end user and their intimate interaction with all the main variables of the garment production, haute couture moves between the subjective dimension and social surroundings of the wearer. For this specific range of the market, ergonomics becomes an inseparable element of the design method in Haute Couture and a key factor for the communication of the brand and its associated values.