Abstract
… Five, that the four stages of the creative process—problem definition, idea generation, idea refinement and idea expression—exist in invention, arrangement, style, memory and delivery, …
Cite
CITATION STYLE
APA
Tevi, A., & Koslow, S. (2017). In the Beginning Was the Word: Establishing the Foundations for Creativity Research in Rhetoric Theory. In Advances in Advertising Research VIII (pp. 155–167). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_12
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free