Toward co-creation of new value through a receptive attitude to outside ideas-NTT DOCOMO's “Declaration Beyond” medium-term strategy embodied in six declarations

Abstract

With its sights firmly on the 5G (fifth-generation mobile communications networks) era, NTT DOCOMO has achieved a gigabit-capable mobile network by increasing its effective download speed by 1.5 times over the previous year. Breaking away from its traditional image of a mobile and smartphone company, NTT DOCOMO has strived to improve its long-term corporate value and to create a safe and secure, comfortable, and richer society, for which it has gained a high reputation, including earning a No. 1 ranking in total score in the 2018 Toyo Keizai CSR (Corporate Social Responsibility) Ranking. We asked Kazuhiro Yoshizawa, President and Chief Executive Officer of NTT DOCOMO, about his outlook and aspirations based on the Medium-Term Strategy 2020 known as “Declaration beyond.”