Nudge management: applying behavioural science to increase knowledge worker productivity

  • Ebert P
  • Freibichler W
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Abstract

Knowledge worker productivity is essential for competitive strength in the digital century. Small interventions based on insights from behavioural science makes it possible for knowledge workers to be more productive. In this point of view article, we outline and discuss a new management style which we label nudge management.

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Ebert, P., & Freibichler, W. (2017). Nudge management: applying behavioural science to increase knowledge worker productivity. Journal of Organization Design, 6(1). https://doi.org/10.1186/s41469-017-0014-1

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