PENGARUH MEDIA KOMUNIKASI MASSA TERHADAP POPULAR CULTURE DALAM KAJIAN BUDAYA/CULTURAL STUDIES

  • Tanudjaja B
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Abstract

Cultural studies (including social studies) differs than the conventional modern cultural studies. Cultural studies cannot be examined and understood based on modern epistemology, because the basic asumptions of the two are very much influenced by postmodern thoughts. There is incommensurability between the two because of the different worldview and language games. If modern cultural studies is objective, universal, monocultural, and has single identity, then cultural studies sees culture as plural, multicultural, complex, and has constructed identity, that is dynamic, different, interactive, and intensively effecting others. Pop culture, which has more attention in cultural studies, is a place where consciousness is being fought for. This situation cannot be separated from the growth of the information and the globalization eras that tend to bring the world into a global world.<br /><br /><br />Abstract in Bahasa Indonesia:<br /><br />Cultural Studies atau kajian budaya adalah model kajian budaya (termasuk sosial) yang berbeda dengan kajian budaya modern (konvensional). Cultural Studies tidak dapat diteliti dan pahami berdasarkan epistemologi modern, karena asumsi-asumsi dasar kedua kajian ini sangat dipengaruhi oleh pemikiran posmodern. Ada prinsip ketidakterbandingan (incommensurability) antara kajian budaya modern dengan Cultural studies, karena perbedaan pandangan dunia dan language games-nya. Jika karakter kajian budaya modern bersifat obyektif, universal, monokultural, dun beridentitas tunggal, maka cultural Studies memandang budaya bersifat plural, multikultural, kompleks, identitas terkonstruksi, dinamis, berbeda, interaktif, dan saling berpengaruh secara intens. Budaya pop, yang mendapat perhatian berlebih dalam kajian budaya, merupakan medan di mana kesadaran diperebutkan. Situasi ini tentu tidak dapat dipisahkan dan berkembangnya era informasi dan era globalisasi yang cenderung membawa dunia menjadi desa global.<br /><br />Kata kunci: cultural studies, multikultural, budaya pop.

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Tanudjaja, B. B. (2007). PENGARUH MEDIA KOMUNIKASI MASSA TERHADAP POPULAR CULTURE DALAM KAJIAN BUDAYA/CULTURAL STUDIES. Nirmana, 9, 96–105. https://doi.org/10.9744/nirmana.9.2.pp. 96-105

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