Strengthen Outcomes of Insurance Agent: An Exploratory Study in Pakistan

  • Shafique M
  • Ahmad N
  • Abbass H
  • et al.
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.

Abstract

Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent – policy holder relations in different ways; to assess the overall impact of the relationship marketing tactics on the efforts made by the firms to retain their customers with them, the overall impact of the personality traits of the customer on the customer relationship proneness, and the combine impact of the retention orientation of the customer and customer relationship proneness on the stronger relationship outcomes in the insurance industry of Pakistan.

Cite

CITATION STYLE

APA

Shafique, M. N., Ahmad, N., Abbass, H., & Manzoor, R. (2015). Strengthen Outcomes of Insurance Agent: An Exploratory Study in Pakistan. International Letters of Social and Humanistic Sciences, 49, 106–114. https://doi.org/10.18052/www.scipress.com/ilshs.49.106

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free