Study of the Empty-nesters’ Preference of Drug Packaging

Abstract

The aim of this paper is to study the Chinese empty-nesters’ cognition and color preference of the 520 kinds of basic drugs prescribed by the State Food and Drug Administration (CFDA), in order to solve problems during the process of the empty-nesters’ drug use, and to study how to reduce their fear and increase their happiness. Through the study of the national basic drugs’ packaging, as well as field investigation and questionnaire, 28 empty-nesters of different gender (M/F) and age (60-65,66-70,71-75,76-80) were involved. The results were analyzed by Feelimage Analyzer and Spss. It turns out that the empty-nesters’ cognition of the current drug packing differs. Bright colors can alleviate the empty-nesters’ depress while taking pills better than dark colors. Still, the core aim of the drug packaging is to be simple and clear. The results of this study can be used as reference for drug packaging design, and there's still room for further study.