Systematic mapping on social media and its relation to business

0Citations
Citations of this article
84Readers
Mendeley users who have this article in their library.

Abstract

The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it's relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science's publications during 2014–2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management.

Cite

CITATION STYLE

APA

Nicolas Alarcón, C., Urrutia Sepúlveda, A., Valenzuela-Fernández, L., & Gil-Lafuente, J. (2018). Systematic mapping on social media and its relation to business. European Research on Management and Business Economics, 24(2), 104–113. https://doi.org/10.1016/j.iedeen.2018.01.002

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free