Solar energy policy-makers and solar energy advocates use significantly different scenarios upon which they perceive and evaluate the adoption of solar technologies. The differences between the two groups seem to be rooted in different hierarchies of values relating to solar energy policy. Policy-makers emphasize the economic and national security values of solar energy. On the other hand, solar energy advocates stress environmental, ethical and social values. Aside from understanding the different groups in the on-going energy debate better, the findings of the study have important implications for planners both in government and industry as they may help increase the effectiveness of their plans. © 1982.
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