Skip to content
Journal article

Anticipated regret, expected feedback and behavioral decision making

Zeelenberg M ...see all

Journal of Behavioral Decision Making, vol. 12, issue 2 (1999) pp. 93-106

  • 268

    Readers

    Mendeley users who have this article in their library.
  • 298

    Citations

    Citations of this article.
  • N/A

    Views

    ScienceDirect users who have downloaded this article.
Sign in to save reference

Abstract

This paper addresses the effects of the anticipation of regret on decision making under uncertainty. Regret is a negative, cognitively based emotion that we experience when realizing or imagining that our present situation would have been better, had we decided didfferently. The experience of post-decisional regret is for a large part conditional on the knowledge of the outcomes of the rejected alternatives. A series of studies is reviewed in which it is shown that whether or not decision makers expect post-decisional feedback on rejected alternatives has a profound influence on the decisions they make. These studies, focusing on choice between gambles, consumer decision making and interpersonal decision making, also show that anticipated regret can promote risk-averse as well as risk-seeking choices. The review of empirical studies is followed by a discussion of the conditions under which we can expect the anticipation of regret to take place.

Author-supplied keywords

  • Decision making
  • Emotion
  • Feedback
  • Regret

Find this document

Get full text

Cite this document

Choose a citation style from the tabs below