Arts and heritage tourism.

Abstract

Culture, heritage and the arts have long contributed to the appeal of tourist destinations. However, in recent years 'culture' has been rediscovered as an important marketing tool to attract those travellers with special interests in heritage and the arts. This chapter examines the diversity of arts and heritage attractions, their popular appeal, and the motives and profiles of those tourists attracted by arts and heritage. The role of heritage in the tourism industries of the UK, USA, China and Australia is discussed. The appeal of art galleries in Paris, sculpture as tourist attractions throughout the world and art and cultural festivals is also explored.