Skip to content
Journal article

Benefits and Challenges of Conducting Multiple Methods Research in Marketing

Davis D, Golicic S, Boerstler C ...see all

Journal of the Academy of Marketing Science, vol. 39, issue 3 (2011) pp. 467-479

  • 3

    Readers

    Mendeley users who have this article in their library.
  • N/A

    Citations

    Citations of this article.
  • N/A

    Views

    ScienceDirect users who have downloaded this article.
Sign in to save reference

Author-supplied keywords

  • acknowledge the research assistance
  • choi and han mo
  • multiple methods research
  • oh who are phd
  • provided on
  • research design
  • research methods
  • students at
  • the authors wish to
  • this project by sunny

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • D.F. Davis

  • S.L. Golicic

  • C.N. Boerstler

Cite this document

Choose a citation style from the tabs below