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Benefits and Challenges of Conducting Multiple Methods Research in Marketing

Davis D, Golicic S, Boerstler C ...see all

Journal of the Academy of Marketing Science, vol. 39, issue 3 (2011) pp. 467-479

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Author-supplied keywords

  • acknowledge the research assistance
  • choi and han mo
  • multiple methods research
  • oh who are phd
  • provided on
  • research design
  • research methods
  • students at
  • the authors wish to
  • this project by sunny

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  • D.F. Davis

  • S.L. Golicic

  • C.N. Boerstler

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