BRAND NAME TRANSLATION: LANGUAGE CONSTRAINTS, PRODUCT ATTRIBUTES, AND CONSUMER PERCEPTIONS IN EAST AND SOUTHEAST ASIA F.C. (Frank) Hong, Anthony Pecotich, and Clifford I. Shultz II

Hong, F. C. F., Pecotich, A., & Ii, C. I. S. (n.d.). BRAND NAME TRANSLATION: LANGUAGE CONSTRAINTS, PRODUCT ATTRIBUTES, AND CONSUMER PERCEPTIONS IN EAST AND SOUTHEAST ASIA F.C. (Frank) Hong, Anthony Pecotich, and Clifford I. Shultz II. Journal of International Marketing, (2), 2002.